View Post Agencies | Brands | Campaigns | People | Sports | TV Y&R NY Taps Richard Sherman for Campbell’s By Erik Oster on Aug. 18, 2014 - 11:09 AM Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad a ...
View Post Agencies | Brands | Campaigns | TV Full Contact Examines ‘Moving Day’ for Cumberland Farms By Erik Oster on Jun. 26, 2014 - 10:58 AM Boston-based agency Full Contact has a new television spot promoting convenience/gasoline staple Cumberland Farm’s Farmhouse Blend iced coffee. The spot marks a departure for the brand, who in recent years have relied on Dav ...
View Post Agencies | Campaigns Here’s Your First Airbnb Spot by Pereira & O’Dell By Patrick Coffee on May. 9, 2014 - 5:23 PM Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a lit ...