View Post Ad Biz | Brands Wheaties Is Looking for Younger ‘Champions’ to Serve Breakfast By Shawn Paul Wood on Jul. 1, 2014 - 1:59 PM Since 1927, Wheaties has been known as “The Breakfast of Champions.” The man behind the iconic tagline was Knox Reeves, a Minnesota advertising executive who created his own agency that would be bought by Bozell in 197 ...