View Post Brands | Campaigns Aging Baby Boomers Forcing P&G into Incontinence Ad Push By Shawn Paul Wood on Jul. 10, 2014 - 5:23 PM Incontinence. There’s nothing fun about this problem, other than the millions of dollars it brings in. As the Baby Boomers of America get older and older — according to the U.S. Census, there are 76.4 million of them & ...
