View Post Campaigns john st. Raises Up for Lake Huron with ‘Stop the Drop’ By Jordan Teicher on Jul. 8, 2013 - 1:15 PM Lake Huron’s water level has been below “crisis level” since 1983. This year, the water dropped to the lowest level ever recorded, which can seriously harm the surrounding areas environmentally and economically. ...
View Post Campaigns | Events John st. Pom-Poms Earth Hour By Jordan Teicher on Mar. 7, 2013 - 12:11 PM We’ve covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency’s newest fare, “Earth Hour Cheerspiration,” comes on the heels o ...
Agencies | Awards Cassies are Cheerfully Irrelevant By Jordan Teicher on Feb. 13, 2013 - 9:16 AM Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as w ...
View Post Agencies | Campaigns Out with the New, In with the Old for National Sweater Day By Jordan Teicher on Jan. 16, 2013 - 11:05 AM Turn up those hearing aids…Toronto agency john st. has brought back its Granny-themed National Sweater Day campaign for the World Wildlife Fund (WWF). Ruth, Florence, Audrey, and a few other lovely ladies from Granny Call Ce ...