View Post Agencies | People CP+B Promotes ECD Alex Burnard to New ‘Insurgent’ Role By Kiran Aditham on Feb. 15, 2013 - 10:34 AM Well, it’s not the quite the “hidden role” as labeled by tipsters, but yes, we’ve received confirmation that Alex Burnard, most recently VP/executive creative director at CP+B, has been promoted to the newl ...
Brands | Campaigns CP+B, Arby’s Now Bust Subway’s Chops in Long-Form By Kiran Aditham on Oct. 30, 2012 - 12:15 PM We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long- ...
Brands | Campaigns | Sports | What The?? CP+B, Coke Zero Lobby to Make Day after Super Bowl a National Holiday By Kiran Aditham on Feb. 6, 2012 - 11:50 AM Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day af ...
Brands | Campaigns While We Wait for NBA Lockout to End, Let’s Watch Pros Work Out By Kiran Aditham on Nov. 11, 2011 - 12:49 PM We don’t know how many of you are NBA fans out there, but we are unabashedly and this wait for a regular season to start has seemed interminable. Anyhow, CP+B picks up where its launch spot for Under Armour’s b-ball di ...
Ad Biz | Brands Waiting for the Bus and Need to Charge? Vitaminwater Can Help By Kiran Aditham on Jul. 15, 2011 - 10:33 AM Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” ca ...