Well, it’s not the quite the “hidden role” as labeled by tipsters, but yes, we’ve received confirmation that Alex Burnard, most recently VP/executive creative director at CP+B, has been promoted to the newly created position of “innovation insurgent” at the agency (which of course is no stranger to such a title). Burnard, or “Burnie” as he’s known, has been with CP+B for nearly 15 years and is based out of its Miami hub, where he’s led creative on campaigns including the Subway ball-busting effort for Arby’s as well as past projects for Coke Zero and Under Armour.
From what we’ve been told, Burnard will serve as a jack of all trades in his new role, which he assumed last week, making himself to available to all creative teams across accounts within the network.