View Post Ad Biz | Agencies The Year in McKinney By Erik Oster on Dec. 15, 2014 - 1:30 PM For McKinney’s holiday offering, the agency released Gingerbread BNB, a site allowing visitors to book a virtual stay in one of three elaborate gingerbread houses (Modern Home, Rustic Cabin, or Cozy Camper), with proceeds go ...
View Post Agencies | People McKinney Names Adam Levine CMO By Patrick Coffee on Sep. 11, 2014 - 12:53 PM Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO. Levine landed at Deutsch’s New York office just over three years ago to he ...
View Post Agencies | Campaigns | Social Media | TV Deutsch NY Launches ‘Mob City’ Script on Twitter for TNT ‘Adaptweetion’ By Erik Oster on Dec. 4, 2013 - 10:56 AM Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be ...
Agencies | People Drakoulias Assumes More Responsibility at Draftfcb By Kiran Aditham on Jan. 11, 2012 - 2:10 PM Beginning today, Draftfcb global chief of staff Peter Drakoulias (right), who took on that peculiar title two months ago, will now also handle business development efforts for the global network. As a result, Drakoulias will take ...
Ad Biz | Brands | Digital | Social Media Maroon 5 Streams 24-Hour Recording Session for Coke By Bob Marshall on Mar. 23, 2011 - 10:29 AM In the biggest music news since Coke hired Train and threatened to “Shake Up Christmas” last holiday season, the soft drink label is partnering with similarly croon-y adult contemporary act Maroon 5 for a live-streamin ...
Agencies | People Adam Levine Out at Draftfcb NY By Kiran Aditham on Jan. 3, 2011 - 11:07 AM It looks like Draftfcb New York is kicking off 2011 by shifting its new business leadership as sources familiar with the matter confirm that Adam Levine (left) is no longer with the agency. Reasons weren’t given for Levine&# ...
