Ogilvy has promoted Susan Machtiger to president of Ogilvy Consulting for North America. She most recently served as managing director for brand innovation and growth platforms.
In her new expanded role, Machtiger will oversee a team of analysts, strategists, and consultants who will collaborate with leaders across the region to grow value for clients. Ogilvy Consulting’s advisory services span business growth and innovation strategy, business transformation, brand and marketing innovation, sustainability, behavioral science and futuring.
Machtiger brings over two decades of experience building brands, with expertise in brand strategy, purpose, innovation, growth planning and integrated marketing communications.
“Susan is a trusted partner to the C-Suite of many iconic global brands as they navigate some of their toughest strategic challenges. That’s why when we set out to launch Ogilvy Consulting a decade ago, we could not have been luckier than to have Susan designing and building it with us,” said Carla Hendra, global CEO of Ogilvy Consulting in a statement.
Machtiger joined Ogilvy Consulting at its founding a decade ago and helped build the business into a global success. Throughout her career, she has led major initiatives and transformations to instill large global brands with new relevance in the marketplace. She has also partnered with venture-backed and private equity-funded companies to create new brands, along with the integrated marketing plans needed to grow them, in sectors including technology, telecom, CPG, finance, hospitality, and automotive.
“I look forward to working with all my incredibly talented colleagues to accelerate the success we have had over the past several years,” said Machtiger in a statement. “I believe that success is rooted in a simple unifying principle for our team, which is: the key to unlocking sustainable growth is for companies to move from making brand a part of their marketing strategy to truly putting brand at the heart of their business strategy.”
Prior to Ogilvy Consulting, Machtiger held senior strategic leadership and planning roles with JWT, Y&R and Landor. She has also served on public and private boards, including as a board director of Atlantic Whitehall Funds (a unit of Invesco), Movement Mortgage, and was cited by the New York State Assembly for service to her local community.