Wednesday Stir

By Kyle O'Brien 

-The Canadian Real Estate Association (CREA) launched a new brand platform and integrated campaign, “Together, We’ll Make Home Happen.” Created in partnership with CREA’s agency of record No Fixed Address, the brand campaign comes from the insight, “to know a Realtor is to value a Realtor.” In “Larger than Life,” a family of gigantic people searches for the right house, searching high and too low. A realtor finally shows them the perfect home where they’re able to stand tall.

-Brands certainly used college basketball’s biggest platform, NCAA’s March Madness and the Women’s Final Four, to make a splash.

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-The General continues its brand evolution, this time with agency Energy BBDO, which has brought back Shaquille O’Neal as the star of the insurance provider’s latest campaign that looks to give drivers a break.

-B-to-c companies, like Southwest Airlines and Grammerly, can find b-to-b success with a little help.

-A colorful character stars in a 60-second spot for bootmaker Tecovas that is kicking off its first-ever national campaign with new agency of record Preacher.

-In the latest episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with founder and CEO Michael Bosstick about how Dear Media came to be.

-To celebrate the beginning of Ramadan, Snapchat is featuring a variety of augmented reality Ramadan lenses (or filters) in its Lens Explorer catalog.

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