Global brand consultancy Strategy Farm is changing its name to Revel8 to better reflect the agency’s focus and its growth.
“We had a revelation,” said Stephanie Ouyoumjian, CEO of the agency and longtime director of strategy at leading agencies including DDB and Publicis in a statement. “More than ever, brands are setting the course for how we live, how we treat each other and how we treat ourselves. So, we decided we would only use our influential superpower for brands that make people’s lives better. This inspired our new name and approach for turning brands into role models.”
Strategy Farm was founded in 2016, and six years into the agency’s journey, the company honed in on what it found it does best, which is to smartly influence customers.
On the company’s new website that went live today, visitors can learn about how the agency helps turn brands into role models, but also role modeling what leadership looks like—rewarding and caring for talent in authentic and human ways is non-negotiable, according to the owners.
“We will always be strategists to our core but we’ve now acquired even more award-winning creative leadership and talent to transform our influential strategies into empathic, provocative ideas,” added Ouyoumjian. “While the name Strategy Farm worked for a while, we realized it creates a limiting impression. It’s not synonymous with the creativity we’re now brimming with, so we had to pivot.”
Joining Revel8 as co-chief creative officer is Julia Melle, a creative leader who hails from Leo Burnett, Publicis and most recently The Richards Group, where she was creative group head and sat on the creative leadership council. She will join current CCO Aaron Thornton.
“I’ve seen Julia in action and know she’ll be a great leadership partner,” said Thornton. “Her integrated thinking and fearless creativity are just what our clients need. With Julia as my partner leading a team of world-class talent, we have exactly what we need to win new business and change the game for our current clients.”
The agency is experiencing rapid growth, adding brands including Glacial Rx, those in the Edwards Life Science portfolio, plus Stryker and Siemens. The agency claims to have grown 2600% since 2018. The agency said the empathy that it espouses is a reason for the name change and evolution.
“Brands that aren’t empathetic will be left behind by exhausted consumers craving to be understood,” said Melle. “I am excited to transform deeper influential strategies into powerful, empathic ideas.”
For the rebrand of the company Thornton said that the team wanted a fresh and provocative visual language that represents what it feels like to have a revelation. “The reverberation of the lines reflects the impact of a revelation and its ability to spread far and wide.”
Revel8 executives look to tackle topics including mental health, teen suicide, electric cars and medical devices. The agency states that it promotes equality and inclusion at all times.
“This new name is also aligned with our mission to create a work culture that improves people’s lives,” said Ouyoumjian.
The agency is based in Dallas.