Agencies were moving this week, with expansions into new territories, and more offerings and solutions. Let’s dive in and see who’s shaking up the industry in this week’s debrief.
Agency family 360PR+ acquired lifestyle agency CRC to expand its departments in food and beverage, home and tech work, and to add apparel, beauty and personal care expertise to its roster. CRC president and founder Cindy Riccio will join the 360PR+ leadership team amid the transition.
CRC brings experience elevating diverse clientele such as DKNY Intimates, Kenneth Cole and Ted Baker Watches, Samsung Home Appliance, Chesapeake Bay Candle Company and Deep River Snacks.
Camp Lucky appointed Daria Zeliger Reps as its exclusive east coast representation. Daria Zeliger Reps specializes in strategic sales, business development and consulting, specifically for production and post-production companies. Known for its passion for creativity and artistic development, the company will work with Camp Lucky, which consistently dives into diverse genres and styles.
DDB Middle East
DDB Middle East has been selected by Rakbank to lead its communications. The agency will work to refresh Rakbank’s brand strategy through a creative campaign that showcases Simply Better’s products and services.
Engine Creative’s social media unit, NGN LAB, won U.K.-based luxury watch brand Brooklands Watch Company. Kicking off the partnership in Q2 of this year, Engine’s NGN LAB will launch the startup in the U.K., supporting the brand’s first watch release. Content created by the agency will be distributed on Instagram, Facebook and LinkedIn.
InnoVision Marketing Group
San Diego marketing agency InnoVision celebrated its 10-year anniversary with 110% growth year over year, marking its fastest growth period ever.
The firm originally launched in 2012 with flagship client Valley View Casino & Hotel, offering traditional in-house services in branding, creative, media and web development. Since then, the agency has expanded its offerings by launching a production company, a digital department, a PR department and this year, a new Hispanic division.
Stink Studios launched a new brand focused on redefined company values and philosophy around the ideals of craft, humanity and equity. Stink Studios is known for working with clients including Spotify, Nike and Riot Games. Its new website showcases additional work with Mailchimp, Wealthfront and Peloton.
Team Whistle launched its new social content agency, Magnet, with the goal to assist global brands, entertainment and sports properties in growing their audiences. Team Whistle prides itself on its understanding of Gen Z and millennial culture, which has led to a slate of more than 50 shows, four billion views per month and eight billion minutes of watch time on TikTok, Snapchat, Instagram, Facebook and YouTube.
Industry veteran Danielle Johnsen Karr will join as the agency’s first lead, managing and directing Team Whistle’s current offerings to a clientele that includes General Mills, KFC, WNBA, Wendy’s and more.