Starbucks is turning 40 this year as you know, and now that it’s changed up its logo, the mega-chain with the help of BBDO would like to acknowledge all the individual moments of connection with its valued customers, store partners and the neighborhoods in which they do business.
Yeah yeah thank you, whatever. Let’s get down to brass tacks. Along with the new brand expression, the coffee king will be introducing a new premium beverage, Cocoa Cappuccino, a new coffee, Starbucks Tribute Blend and a new line of small-size treats dubbed Starbucks Petites.
To promote the last item to its devotees, on March 10, 11 and 12 from 2-5pm in participating stores in the U.S. and Canada, Starbucks will be serving up complimentary Petites to customers with the purchase of their favorite beverage. Isn’t that so nice of them? Meanwhile, Gawker is playing Debbie Downer a bit and has listed the ten worst Starbucks legacies. Can’t say we really disagree.
Check out a print ad after the jump.