Stagwell has acquired Tinsel Experiential Design (Tinsel), a marketing and design studio focused on immersive customer experiences and experiential engagement. Tinsel joins Stagwell’s Constellation Network of agencies, complementing agency Team Enterprises with creative resources and integrated production capabilities to take on larger-scope projects.
“One of the main reasons we looked at Tinsel to begin with was the culture of humanity, collaboration, and creativity that shapes and guides the organization on a daily basis, making space for big ideas that have earned the agency a reputation for cutting-edge, avant-garde design and creative concepts,” said Justin Lewis, chair, Constellation Network. “This approach, combined with their expertise in the physical part of brand building, were the perfect blend for Constellation and the Stagwell network.”
Tinsel, whose clients include Sony Music Entertainment, Github, Pfizer and Uber, also brings environmental design, 3D renderings and conference and corporate events experience, with special expertise in the B2B technology space.
“This milestone is a testament to the team’s consistent high caliber of work, and we’re excited to expand our service offerings even further, being able to continue delivering for our current client base and opening up more integrated marketing opportunities,” said Adette C. Contreras, co-founder and CEO, Tinsel. “Having started at big agencies, this is a full-circle moment. We’re grateful to find ourselves among a network of disruptors that share our entrepreneurial spirit and core values.”
Tinsel will retain its brand, and its founders—Adette C. Contreras, Liz Castelli and Erica Taylor Haskins—will remain in leadership roles. The terms of the deal were not disclosed.
“As the champions of experiential marketing within Stagwell, it’s exciting to see Tinsel join the mix. The story of the three female founders—a unique blend of backgrounds, pure tenacity and a touch of grace—is inspiring,” said Dan Gregory, CEO, Team Enterprises. “Tinsel’s distinct style and knack for creative problem-solving, especially in the B2B space, has us amped for the network. With Tinsel, Stagwell is all-in on expanding experiential offerings to clients.”
Constellation is a collection of agencies spanning data, insights, creativity, technology, production and experiential that helps maximize client opportunities and solve their toughest business problems.
Stagwell has made investments in response to the resurgence of experiential and immersive experiences, such as the development and growth of ARound, its shared augmented reality platform for large-scale venues, and Sport Beach, the first-ever hub at Cannes Lions dedicated to the cultural power of sport.