Spec Adidas Ad Celebrates Africa’s First Time Hosting World Cup

By Matt Van Hoven 

The spec ad below was created by DP Igor Martinovic (site). Shot on a beach in Long Island, the spot employs local New York kids. Martinovic, who makes his directorial debut with the ad, says he was “inspired by the first World Cup ever taking place on the African continent.”

Martinovic was the DP on the Oscar winning documentary, Man on Wire, which chronicled the story of a man who walked a high-wire strung between the Twin Towers, back in 1974.

Advertisement

Adidas from igor martinovic on Vimeo.

More:iPad Ad Overshadowed by Spiffy Steve Jobs at Oscars

Advertisement