Southwest Airlines Rapid Rewards Account to Change Agencies

By Patrick Coffee 


Today we confirmed that Southwest Airlines Rapid Rewards will no longer count Wunderman as its creative AOR after the end of this year.

While the precise dates are uncertain, the business will soon be up for grabs. A Wunderman source tells us:

“Wunderman has enjoyed a truly collaborative relationship with Southwest Airlines Rapid Rewards since 2008.  We are proud of the work that we did launching new products and services over the years and have nothing but positive memories of the time spent with such a smart and innovative client.”

The larger Southwest brand chose TBWA after a “lengthy review” in 2012, but its Rapid Rewards account has officially been with Wunderman since February 2009. Here’s a link to a :15 spot from 2010.

No word on when the creative review will begin or which agencies may be involved.