McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.
Agency: McCann New York
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Creative Directors: Jason Schmall, Mat Bisher
Executive Producer: Greg Lotus
Production Company: Prettybird
Director: Paul Hunter
DP: Larry Fong
Executive Producer: Ali Brown
Head of Production: Leslie Evers
Line Producer: Tom Meloth
Editorial: Final Cut
Editor: Stephen Berger
Visual Effects: Mass Market, Full Scale Effects
FX Supervisor: David Peterson