Sid Lee Toronto Signs 2 New Creative Directors

By Erik Oster 

Sid Lee Toronto expanded its creative ranks with the arrivals of creative directors Jennifer Rossini and Laura Stein.

“We are proud to add this level of talent and integrity to our leadership team,” Sid Lee Toronto partners and executive creative directors Tom Koukodimos and Jeffrey Da Silva said in a statement.


In her role at Sid Lee, Rossini (pictured above) will work with clients including Netflix, Molson, Samsung, President’s Choice Financial, MyPakage, and DAZN. She arrives from Red Urban Toronto, where she has served as a creative since October of 2012 and worked on the recent McDonald’s “There’s a Big Mac for That” campaign.

Before joining Red Urban she spent a year and a half as an associate creative director and copywriter for Y&R, following four years as a senior copywriter with Toronto agency john st.

Stein will be tasked with leading design initiatives for clients including MaRS, TJX, and Maple Leaf Foods. She joins Sid Lee from Bruce Mau Design, where she has spent over twelve years as a creative director, working on branding and visual identity for clients such as  Sonos, the Smithsonian Institution, OCAD, Harvard University and the Kennedy Center for the Performing Arts.

Prior to joining Bruce Mau Design she spent a year as an art director with Ziccardi Partners Frierson Mee.