‘Assassin’s Creed’ Publisher Ubisoft Picks Shoptology as Shopper Marketing AOR

By Patrick Coffee 

In news that involves two of our favorite topics—gaming and shopper marketing—Ubisoft has picked Texas’ Shoptology as its shopper agency of record after a competitive review.

The French game developer, responsible for series like Assassin’s Creed and Far Cry, chose the Project Worldwide shop to work on unspecified projects related to its slate of 2018 titles.

“Shoptology’s strategic approach, creativity, and retail knowledge will make the agency a valued addition to the team,” said the client’s associate director of shopper marketing and insights Linda Murphy, adding, “We aim to deliver original and memorable gaming experiences across all popular platforms and Shoptology will help us get our rich portfolio of world-renowned brands into consumers’ hands through ideal retail experiences.”

Agency CEO Charlie Anderson (pictured) noted that his company’s capabilities are “based around where shopping is headed” but didn’t elaborate. Group account director Ryan Karlstrom will manage the business.

This is the latest in a series of reviews for Ubisoft, which most recently picked UM to handle its media work in the U.S. According to Kantar, the company spent $10 million on domestic paid media during the first quarter of 2017, though it’s not clear how much of that total will be dedicated to shopper-side efforts.

On the creative side, Ubisoft works with a wide variety of shops to promote its titles. A simple search of this here web log reveals recent campaigns by 360i, Omelet and Mistress, and a January spot by DDB Paris for Ghost Recon: Wildlands marked the return of Die Hard director John McTiernan.