Sid Lee Adds Four Creative Hires

By Erik Oster 

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The New York office of Sid Lee announced today the addition of four creatives to its full-time team, effective immediately: Design Director Verena Michelitsch, Co-Creative Director Cecilia Azcarate, Senior Creative Andre Gidoin and Copywriter Dana Tiel.

Michelitsch arrives from boutique design agency RoAndCo, where she has served as a senior designer since January of 2013. She established herself as a founding member of Graz, Austria-based design studio En Garde before moving back to New York in 2011 to pursue freelance work for Sagmeister & Walsh and Pentagram Design, where she was responsible for “handling a variety of branding, illustration and art direction projects over the years.”

Azcarate arrives from M&C Saatchi, where she served as an associate creative director. Her work has been recognized with a variety of awards, including Webby Awards, D&AD, Eurobest and Epica. She has also held art director positions with Johannes Leonardo in New York, and Happiness Brussels and Anouk & Company in Belgium.

Gidoin joins Sid Lee from Leo Burnett New York, where he arrived in early 2013 as a senior art director. Prior to that he spent around four years serving as an interactive art director for Leo Burnett in Milan. A 2009 graduate of Oslo’s Westerdals School of Communication, Gidoin has been named to one of the top 16 young creatives in the world by Young Guns for two consecutive years.

Tiel joins Sid Lee from Grey New York, where she has served as a copywriter since arriving in 2012. She previously served as a copywriter at SapientNitro. A 2011 graduate of New York’s School of Visual Arts, she has earned a Cannes Young Lion Award, in addition to multiple One Show awards, a Clio, an international Andy and an ADC Young Gun Award.

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