When TBWA won Airbnb back in September, we were very curious to see what sort of work the agency would do for its client.
It’s fair to say that Airbnb’s campaigns to date have differed dramatically, and the latest from TBWA’s Singapore office is no exception. Pereira & O’Dell’s May ad was a simple collection of landscapes and interiors while VCCP’s work from earlier this month told an animated version of a Cold War story.
The most impressive fact about the new TBWA spot? It was shot in one take and without any form of computer-generated imagery. It’s a beautiful day in this neighborhood:
Credits and behind the scenes clip after the jump.
Agency – TBWA\Singapore
Creative Director – Gary Steel
Art Director – Nuno Teixeira
Copywriter – James Holmes
Production – Six Toes TV Singapore
Executive Producer – Haydn Evans
Production House – Cirkus Film
Director – Christian Greet
Producer – Marko Klijn
Location – Auckland, New Zealand
Media agency – PHD