TBWA\Singapore Explores the Real Dollhouses of Airbnb

By Patrick Coffee 

When TBWA won Airbnb back in September, we were very curious to see what sort of work the agency would do for its client.

It’s fair to say that Airbnb’s campaigns to date have differed dramatically, and the latest from TBWA’s Singapore office is no exception. Pereira & O’Dell’s May ad was a simple collection of landscapes and interiors while VCCP’s work from earlier this month told an animated version of a Cold War story.

The most impressive fact about the new TBWA spot? It was shot in one take and without any form of computer-generated imagery. It’s a beautiful day in this neighborhood:


The release tells us that the work was inspired by real-life Airbnb listings ranging from a “fairytale gingerbread house” (California, of course) to a surprisingly wide selection of treehouses.

Credits and behind the scenes clip after the jump.

Agency – TBWA\Singapore

Creative Director – Gary Steel

Art Director – Nuno Teixeira

Copywriter – James Holmes

Production – Six Toes TV Singapore

Executive Producer – Haydn Evans

Production House – Cirkus Film

Director – Christian Greet

Producer – Marko Klijn

Location – Auckland, New Zealand

Media agency – PHD