By the time you read this, we’ll be in a cocktail-induced stupor, but nonetheless, embargoes precluded us from telling you sooner that Wieden + Kennedy Portland took home the ANDYs top honor, the GRANDY, for its Old Spice “Response” campaign (Mr. Mustafa recorded 186 personalized YouTube messages in total). Shall we see the domino effect again with award shows this year? Magic 8 Ball says “highly likely.”
But W+K wasn’t the overall big winner as Leo Burnett took home a total of 10 awards (1 Gold, 3 Silver and 6 Bronze) for its Sydney, Hong Kong, Toronto, Istanbul, Buenos Aires and Madrid offices. W+K and Y&R both grabbed eight ANDYs and DDB won seven. Meanwhile, Publicis, Euro RSCG and Goodby each earned four awards.