Shilo, Syfy Lay Down the ‘SmackDown’

By Bob Marshall 

“Syfy WWE SmackDown” Director’s Cut from Shilo on Vimeo.

To mark WWE Smackdown‘s jump to NBC Universal’s Syfy network this month, creative production company Shilo executed this spot that’s quite vivid to say the least. Director Jose Gomez’s approach was simple: instead of trying to find any “realism” in the traveling side show known as professional wrestling, why not further exaggerate these strange characters to near-mythological level?


Of course, it’s a bit hard to initially accept this “sport” playing on the same channel that, for the most part, revolves around UFO testimonies, supernatural reality shows and low-budget monster movies. However, Smackdown‘s fictitious plot lines and scientific value (physics!) should find a nice home on Syfy. Also, when WWE’s ads have this level of production value and direction, perhaps it will draw in viewers just tuning in for Stargate re-runs.

Full credits after the jump.

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Project Name: “Syfy WWE SmackDown” Director’s Cut
Film Location: Capital Milling Company Factory, Downtown Los Angeles.
Toolset: ARRI 35mm Motion Picture Cameras, Kodak Vision3 5219, Autodesk Maya, Maya Particles, Fume FX and Adobe After Effects.
Advertiser/Client:  Syfy
SVP Marketing, Global Branding & Creative: Michael Engleman
Creative Director: Joe Loskywitz
Design Director: Brian Everett
Creative Executive: Steve Feder
Creative Director, Off-Air: Will Lee
Director Production & Project Management: Kate Leonard
Producer: Liz Gaffney
Production Manager: Miguel Rodriguez
Production Company: Shilo
City/State: Bicoastal, USA
Director: Jose Gomez
Director of Photography: Jonathan Sela
Creative Director: Jose Gomez
Associate Creative Director:Tom Green
Editor: Stuart Waks
Assistant Editor: Brian Bonus
Writer: Nathan Caswell
Lead Designers: Ed Laag, Jon Lorenz
VFX Supervisors: Nathan Davies, John Cherniack, Walter Schulz
3D Animation Lead: Blake Guest
Lighting/Rendering:Erik Anderson
3D Tracking: Tim Turner
3D Interns:Ronald Edward Calica,Bun Iv, John Bloch, Ryan Corcoran
2D Compositing: Tom Green, Ed Laag, Jon Lorenz, Nathan Davies,Fabio LaMarche
2D Interns: James Camanyag, Stephanie Corda
Senior Producer: Hilary Wright
On Set Producer: Joyce Walker
Line Producer: Kelly Amato
Executive Producers: Tracy Chandler, Arthur Portnoy
Telecine Company: Company 3
Colorist: Rob Sciarratta
Music: Darrin Wiener
Sound Design/Mix Company: ECHOLAB
Sound Designer/Mixer: Gavin Little