A Lovely Lady Will Never Top the Taste of a Cold Stella

By Kiran Aditham 

Ok, so maybe that’s not the truth in reality (unless you’re at the pub drinking at this moment in time), but one can theorize such a thing from this rather kitschy Stella spot called “Apartomatic” from Mother that features the co-directing services of  Wes Anderson and Roman Coppola.  We’ve been told the ad is set in 1960’s Europe and it sure does feel like it, what with the mod music, design, and ok, maybe not the shape-shifting apartment. All that’s missing is a cameo from Pagoda.  We’ve seen the lovely Stella clip from fellow auteur Wim Wenders; here’s the upbeat antithesis. Credits after the jump.

More: “Stella Gets All Snazzy with New Print Push

Creative agency: Mother

Copywriter: Mother

Art director: Mother

Planner: Mother

Media agency: In house

Media planner: In house

Production company: Moxie Pictures

Director: Wes Anderson &Roman Coppola

Producer: Jess Ensor

Editor: Stephen Perkins

Post-production: MPC

Audio post-production: FACTORY