Have you been watching the BBC’s Planet Earth II?
HD camera technology has made a truly ridiculous amount of progress in the 11 years since that series debuted. The footage of Brazilian lemurs and insect-hunting bats is crisper than ever.
On that note, McKinney’s latest for Sherwin-Williams launched today, and it’s a pretty unique entry among the North Carolina shop’s eight-plus years of work for the paint brand.
Sherwin-Williams was the first such company to debut color chips, and since then it has moved on to create a ColorSnap® Visualizer app so you’ll never mismatch paints again.
In order to better showcase all those varied shades, the agency took a trip to the jungle.
This work came about with the help of New York/L.A. production company BUCK, and it doesn’t even really need the pleasantly British voice of David Attenborough to get the point across.
In related news, Sherwin-Williams is doing far better than many other businesses after suffering from recession-era shopping trends during much of McKinney’s tenure. More people are buying, renovating and decorating homes, which means good things for companies like Lowe’s, Home Depot and Sherwin-Williams despite the general collapse of brick and mortar retailers everywhere.
According to the Minneapolis Star Tribune, the company will almost certainly complete its proposed (and approved) $11.3 billion merger with chief competitor Valspar in May, pending “final regulatory approval.”
But you should really check out Planet Earth II. The climate change sections aren’t depressing enough to ruin the whole thing.
CREDITS
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
Art Director: Kathryn Moffitt
Copywriter: Jade Stoner
Agency Producer: Josh Eggleston
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Production Company: BUCK
Executive Creative Director / Principal: Orion Tait
Creative Director: Ben Langsfeld
Executive Producer: Anne Skopas
Producer: Kevin Hall
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein, John Nau