Publicis to Promote the Olympics via London, New York Offices

By Patrick Coffee 

Today the International Olympic Committee announced that Publicis Groupe will be its agency partner in promoting the 2018 Winter Games in Pyeongchang, South Korea.

According to the release, the U.K. and New York offices of Publicis (the creative agency, not the holding company) will lead the effort along with digital/creative/analytics unit POKE.

The three will develop broadcast spots, digital activations and “integrated Olympic Channel content to promote the Olympic Movement and the Olympic Values” in the lead-up to next February’s games.


In the release, IOC vp of marketing strategy and activation Melinda May said, “We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign.”

“We’re thrilled to be working with the IOC, it’s a great privilege,” said Publicis London and POKE CEO Nick Farnhill, adding, “a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with.”

The size of this remit is currently unclear.

You may recall that WPP brand agency VML handled creative for the 2016 Summer Games with a little help from everyone’s favorite Dad Rock star Lenny Kravitz and director/’90s music video veteran Max Malkin.

Three months ago, the Canadian Olympic Committee named Sid Lee as its agency partner to promote Canadian athletics in the games and beyond.