Sapient (SAPE) Buys Nitro

By Matt Van Hoven 

Nitro Group has been purchased by digital agency Sapient (SAPE), rebranding the agency Sapient Nitro. The deal is worth $50 million according to multiple news outlets.

Sapient posted a press release to their site, stating, “Sapient today announced that it will acquire Nitro Group, a leading global advertising network that serves major clients such as Mars, ConAgra, Volvo, Nike and Foot Locker. Nitro Group’s network was founded in Shanghai; its global presence now spans four continents.”

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More: “Nitro Cut From Kraft Roster

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