SanDisk is dumping Grey SF if favor of Publicis & Hal Riney as their agency of record. They are entrusting Riney with the goal of creating “a clearer functional and emotional brand identity while supporting differentiation and sales.”
It’s about time they start focusing on having a clear brand identity. Remember the whole isheep campaign created by Grey SF , Venables Grey SF. Yeah, me neither. In my mind, they haven’t had a memorable campaign thus far. So Riney has nowhere to go but up.
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