Leaving DDB

By SpyWriter 

DDB Worldwide’s, VP-director of Business Development Worldwide, Cleve Langton is leaving after nearly 20 years in the business.

According to Adage Langton, “launched his career on the client side at General Foods Corp. and then moved to the agency side, helming national business development at DMB&B, then spearheading global business development at DDB — a first in the ad industry at the time.”


After writing his recent book “New Business Lessons From Madison Avenue”, seems like Langton is being called in a different direction. Mr. Langton is in talks with several universities to expand the content in the book into courses or a series of seminars. A DDB spokesperson says that, “Cleve had some intriguing opportunities arise as a result of his book. We will miss him, but fully understand his desire to pursue those opportunities.”

Smart move getting out while he’s still on top.