The New York office of Saatchi & Saatchi has undergone a series changes this fall, some of them precipitated by a particularly destructive partnership with the electro-pop band Big Data.
In September we learned that Saatchi New York would be closing its music department, which employed several longtime veterans but had been growing smaller as the rest of the shop absorbed its operations. Today we can confirm that the print production department will soon follow suit and that it will officially close at the end of this calendar year.
The news about Saatchi’s music team preceded a more significant shift as the office named EVP and global director Andrea Diquez to the position of president and announced plans to consolidate its operations on one floor of the building at 375 Hudson Street (hence the demolition in the Big Data video).
A Saatchi New York spokesperson declined to comment or provide more information for this post, but sources tell us the print production department will no longer exist in its current form after December 31st. The office will, of course, still create print work for its clients–but we hear that all related work regarding the multi-faceted process will be handled by account executives moving forward.
Like other recent changes, this one came about due to a Publicis Groupe-wide re-organization undertaken to allow the holding company’s agencies to better serve their clients’ needs as the market and its varied services evolve.
We do not currently have any firm estimates on the number of staffers who might be affected by this change.