Creating what’s essentially a PSA disguised as an art-house short film, Saatchi & Saatchi Italy recently unveiled this 90-second clip for Dompe, a Milan-based biopharmaceutical company that focuses on rare diseases.
The aptly titled “The Rarest Ones” campaign uses the behaviors of animals ranging from bats to wolves to seals as metaphors to evoke the emotions of our male nude protagonist. The well-produced, beautifully shot short (directed by Roberto Saku Cinardi ) takes us through various landscapes in the Canary Islands and other destinations as our character waxes philosophical and indulges his animalistic side. The basic goal of the short is to highlight how actual wildlife facing possible extinction like the ones mentioned above garner much more attention than humans with rare, often untreatable diseases.
Regarding the film, which was launched to raise awareness of World Rare Disease Day on Feb. 28, star Tommaso Galluppi — a 22-year-old suffering from a medical condition known as Hyperphenylalaninemia — says, “I was looking for a ‘solid’ way of giving voice to people like me who struggle every day – and I found it in this project.”
He continues, “I had no hesitation in agreeing to take part in this film. It was not easy because I had to bare not only my body, but also my soul, my personal experience with the world of rare diseases. I found myself shooting in the desert, in the snow, in caves and in water.”
Tommaso’s dedication and the short’s imagery is certainly eye-opening.
Agency – Saatchi & Saatchi
Regional Creative Director EMEA – John Pallant
Executive Creative Director – Agostino Toscana
Creative Director – Alessandro Orlandi, Manuel Musilli
Art Director – Alessandro Orlandi, Manuel Musilli
Copywriter – Antonio Di Battista, Leonardo Cotti
Account manager – Francesca Bertocco
Senior Digital Strategist – Stefano Caridi
TV Producer – Erica Lora–Lamia
Production Company – Al One Srl
Director – Roberto Saku Cinardi
Dop – Luca Esposito
Executive Producer – Alan Vele
Editor – Marcello Saurino
Music – Guido Smider, Michele Caiati
Sound design – Guido Smider
PR Agency – MSL Group
Social Media Agency – Ambito5