Saatchi & Saatchi teamed up with the Ad Council and director Eliot Rausch of Über Content to launch a series of new PSAs for Goodwill focusing on how the charity helps the unemployed and underemployed find work.
According to a press release, Goodwill helped 261, 000 people find employment in Canada and the United States in 2013, or ” Every 27 seconds of every business day, Goodwill helps someone find employment.”
The series of PSAs celebrates this fact, and uses it to call on viewers to donate to Goodwill and help more people find jobs. The 60-second PSA featured above samples from a historic speech from Franklin D. Roosevelt to address the “inherent right to work” and how donating to Goodwill is a starting point to enact positive social change. Another spot follows a boy’s relationship with a bicycle as he grows up and, eventually, donates it to Goodwill. All of the spots in the campaign end with the tagline, “Donate Stuff. Create Jobs.” Both English and Spanish language of PSAs will be supported by print, radio, outdoor and digital efforts as part of a campaign dating back to September of 2013.
“We’re honored to partner with the Ad Council to assist Goodwill in connecting people with employment,” said Jay Benjamin, chief creative officer at Saatchi & Saatchi, in a statement. “We hope these powerful stories will inspire donations, create more jobs and effect positive cultural change.”