Tuesday Odds and Ends

By Erik Oster 

-LEMZ launched a digital campaign for IKEA Netherlands featuring a set of emoticons for iPhone and Android (video above).

-Miller Lite was named the official title sponsor for Bellator MMA events in 2015.


-Publicis, VivaKi, Mediaocean and Merkle join Facebook’s Atlas ad network.

-Epoch Films added Emily Kai Bock to its directorial roster.

-San Francisco-based agency Ready State has named Elaine Choi to be its newest marketing partner.

-Nectar Omnichannel Marketing (nectarOM), “a software company specializing in personalization and omnichannel marketing” named Bryon Morrison as president.

-Independent agency Palisades MediaGroup promoted Laura Jean Bracken to the newly created position of president, COO.

-Data-driven dynamic ad platform Jivox has teamed up with Merkley + Partners and TVGla to produce a “Best Practices Playbook” for data-driven ad campaigns.