Saatchi L.A. Takes On Goodby Creative Director

By SuperSpy 

Mike McKay, formerly of Goodby, is now executive creative director at Saatchi LA. He takes over from Harvey Marco, who resigned to pal around with JWT’s CCO Ty Montague.

McKay will be heading up the shop’s huge amount of Toyota business according to Adweek. Though, Saatchi LA recently lost the Toyota Venza business to ATTIK. While at Goodby, McKay was responsible for those HP, “the computer is personal again” spots.


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