Rubber Republic Shows us How Creativity is Really Harvested

By Matt Van Hoven 

The video above was created by SoHo London based Rubber Republic, part of Team Rubber. Founded by Chris Quigley, Andrew Parkhouse and Matt Golding, the company does all sorts of creative work, including this fun execution for The South West Regional Development Agency (SWRDA) called, “Creatives grow better in the South West”.

The gist: creative types are grown on farms, in this case, in southwest UK. We get a tongue-in-cheek walk around of the “creative juice harvesting” process, from seeding to harvest to juicing to distribution. But don’t drink the pure creative juice, or it’ll blow your head off.

What’s with Brits taking the piss out of advertising these days? We don’t mind; self-deprecation is a sparse commodity.

More: “Confessions Of An Advertising Insider