RKCR/Y&R teamed up with BBC Future media to create “a new piece of digital functionality which helps users discover more BBC programming and services that they might love by clicking the heart button to show what they love from the BBC.”
RKCR/Y&R promotes the new feature with a 60-second broadcast spot displaying how people show their affection for the BBC programs they love, entitled “If You Love Something Let It Show.” Set to a cover of “All You Need is Love” by Rae Morris, the spot follows a brother and sister obsessed with Dr. Who, a young Bake Off loving girl with culinary talent, a music-loving The Proms fan, and more. As the spot displays each fans’ unique way of showing their love for their favorite, the name of the program appears onscreen next to a heart. It’s a clever way to promote the new service, and a host of BBC programs at the same time. The online version of the ad ends by directing viewers to “discover more at bbc.co.uk/love with an accompanying link.
Credits:
Director of Marketing & Audiences, BBC – Philip Almond
Director, BBC Brand Strategy – Jane Lingham
Executive Creative Director – Mark Roalfe
Art Director – Paul Angus
Copywriter – Ted Heath
Chief Innovation Officer – Jon Sharpe
Vice Chairman – Alison Hoad
Executive Digital Creative Director – Alix Pennycuick
Business Director – David Pomfret
Account Director – Tom McCoy
Account Manager – Franky Wardell
Planning Director – Henry Gray
Agency Producer – Keeley Pratt
Producer – Deborah Stewart
Director – Vaughan Arnell c/o Moxie Pictures
Editor – Vid Price – The Assembly Rooms
Post Production – Framestore
Sound Design – Parv Thind @ Wave
Typographer – Jonathan Harper
DoP – Clive Tickner
Composer / Music Producer – Nick Foster @ Soundtree
Music Supervisor Jay James @ Soundtree
Recording artist – Rae Morris c/o Atlantic Records
Production was handled by Red Bee Media