Karmarama Bolsters Creative Department

By Kiran Aditham 


U.K. indie agency Karmarama, which works with the likes of BBC and Honda, made several new creative hires to help emphasize its integrated offering.

Among those joining the agency’s roster are Creative Director Jo Jenkins, who spent the last six-and-a-half years as creative partner at Proximity BBDO, where she ran creative on P&G and Volkswagen among other accounts. In her new role at Karmarama, Jenkins will creative direct the agency’s CRM output.

Along with Jenkins, Karmarama welcomes two creative duos: Pete Ioulianou and Ollie Agius, who most recently led work on Adidas while at iris, and Vicki Murfitt and Paul Crump, two Engine alums who include projects for BMW and Rolls-Royce in their portfolios.

Regarding the creative moves, Karmarama group executive creative director Caitlin Ryan says:

“We are one of the few genuinely media-neutral, integrated ad agencies – for that to work, you need best-in-class, highly talented creatives across the disciplines who are brilliant at collaborating. Easy to say – harder to do. Which is why Karmarama is attracting such top level talent from many different places.”

The agency’s recent work includes campaigns for Cobra beer, Air New Zealand, and the BBC, in addition to a literally topless campaign for CoppaFeel that won a fair amount of attention..

For a “Flashback Friday,” do you remember this 2008 ad starring David Hasselhoff?