She will lead strategy for the agency’s New York clients and report to global chief strategy officer Grant Owens.
“Charlotte brings to us a unique background and expertise that will strengthen how we advise our clients who are embracing new ways of doing business,” Owens said in a statement. “Her experience working with large organizations to define how they can be more human-centric in the digital era is a perfect fit with our mission at Critical Mass. Charlotte is an exciting addition to our team at an exciting time for our agency as a whole.”
Diaz arrives at Critical Mass following over a year as strategy lead for co:collective in New York. Before that she spent four years with R/GA New York, including two years as director, business transformation. Prior to R/GA she spent over two years as engagement manager for Vivaldi Partners Group.