R/GA Enters the One Club Creative Hall of Fame

By Patrick Coffee 

The One Club, an ad industry institution best known for honoring old white people since 1961, inducted five more agency veterans into its Creative Hall of Fame last Friday — and we have the pictures.

Readers will be most interested to know that inductees included R/GA founder/chairman/CEO Bob Greenberg. Here he is at Friday’s ceremony accepting the award from CCO Nick Law (all pics via Ric Callaher courtesy of The One Club):

OneClubCreativeHallofFame-012715-C-0513…and here he is speaking to the crowd.



The org’s writeup praises Greenberg as “a pioneer in the advertising and communications industry for nearly four decades,” noting R/GA’s digital-first work for such clients as Nike and Beats.

The One Club also further illustrated the industry’s generational divide by naming Levine Huntley Schmidt & Beaver partner and “second creative revolution” vet Allan Beaver to the Hall. Here he is after accepting his award:


The night’s other honorees included Washington Olivetto, Chairman of WMcCann Brazil and CCO for the Latin American and Caribbean regions, and Lella Vignelli and her husband Massimo, who passed last May. The pair are best known for designing the New York subway system’s signage as well as logos for brands like Bloomingdale’s and American Airlines.

Vignelli was unable to attend the event, but here’s Olivetto:


Attendees included other top creatives such as (from left): Ted Royer, CCO of Droga5 and One Club Board Member; Pum Lefebure, co-founder and CCO of Design Army; and Andy Azula, Creative Director of The Martin Agency.


No word on whether Greenberg’s appointment marks a change in the unending digital vs. traditional debate — but for an additional bit of “how far we’ve come” nostalgia, here’s Nick Law telling former Spy Matt Van Hoven why discipline is the biggest challenge for agencies making the switch…circa 2009.