R/GA Adds Data Visualization, Live Events Offerings

By Kiran Aditham 

The self-proclaimed “agency for the digital age” has launched two new offerings mentioned in the headline: Data Visualization and Live Events.

On the DV front, R/GA’s goal is to merge storytelling and science of data in a unit that will be led by Andy Clark (left), a 10-year vet at the agency who serves as an ECD in the New York office. Joining Clark in the data visualization division will be Dr. Tye Rattenbury, a data scientist who joins from Intel.

As for Live Events, the name basically speaks for itself and the unit will be led by CP+B alum Brian Schultz, who has worked as group account director in R/GA’s New York HQ since late last year. While at Crispin, Schultz built and managed the agency’s experiential marketing arm, OuterActive. As for Live Events, Schultz will be joined by executive producer Gabe Banner, who helped build KBS+P’s experiential unit, Lime, as well as creative director Elizabeth Valleau, formerly an art director at Bad Boy Worldwide.