McCann West Teams Up with Pele Sports

By Kiran Aditham 

Pele Sports, a brand that’s inspired by a certain Brazilian soccer legend (who also has a hands-on role in terms of product development), has tapped McCann West as its advertising agency. In turn, McCann West (specifically its San Francisco office) is readying a campaign called “Play Free” for the brand that will debut in November and promote the 2012 Pele Sports footwear collection.

Regarding his company’s decision to go with McCann,  Pele Sports USA’s managing director Stephen Kropf says, “The McCann Erickson team in San Francisco has demonstrated such passion for football and the Pelé Sports brand, and impressed us with their innovative and collaborative approach on an assignment in American retail stores.”

 

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