Revolving Door Roundup has returned to its home at AgencySpy. May is kicking off with some exciting new partnerships, acquisitions and campaigns, many largely focused on the intersection between advertising and AI technology
4B
A new agency, 4B, was just launched by sports and entertainment veteran Jared Schoenfeld. The firm will focus on creating measurable impact across mental health and wellness for people and brands of influence.
Acceleration Partners
Acceleration Partners integrated AI into its APVision partnership marketing platform. The addition includes generative AI features that enable clients to make faster, smarter decisions when managing partnership marketing programs.
AdRoll
AdRoll launched a new automation builder, with the ability to run display ads, social ads and email all in one place. The tool aims to optimize marketers’ performance while saving time and money.
AICP
AICP announced its shortlists for the 2023 AICP Show, the AICP Next Awards and the AICP Post Awards. The curatorial committees, who decided on the shortlists, include Sally Campbell, founding partner of Somesuch and chairperson of the AICP Show, Greg Hahn, co-founder and chief creative officer at Mischief @ No Fixed Address and judging chair for the AICP Next Awards, and Jen Dean, senior editor at Cut+Run and chairperson of the AICP Post Awards.
Brand New School
Creative company Brand New School launched Brand New Game, a browser-based video game, in conjunction with the rollout of its newly redesigned website. This works to combat the risk of website downtime that could result from launching a new site.
Clarity
Clarity, a global marketing communications agency, has been appointed by Bryte, the technology platform for restorative sleep, to lead its U.S. marketing and communications. Clarity will help promote the brand’s new connected mattress, Bryte Balance, with comprehensive PR, social, and integrated communications offerings.
Colle McVoy
Colle McVoy became the first agency in the Stagwell network to become a Certified B Corporation. It also pledged $1 million of pro bono services to nonprofit organizations.
French/West/Vaughan
French/West/Vaughan was ranked as the number one largest agency in the Southeast region and is among the top 25 largest agencies in the nation. This recognition comes from the 2023 O’Dwyer’s Ranking of Top U.S. PR Firms.
Genius 100 Foundation
The Genius 100 Foundation, in partnership with New York Festivals Advertising Awards, announced the expansion of the Genius 100 Awards. New awards will include the Genius 100 Limitless Award and the Genius 100 Idea and Product of the Year.
Havas Media Group
Havas Media Group launched a new activation division with the goal of integrating data, analytics, marketing technology and investment divisions. Mike Bregman will lead the division as chief activation officer.
Hispanic Marketing Council
The Hispanic Marketing council announced the winners of its 2023 HMC Strategic Excellence Awards. 13 U.S. based agencies and 17 campaigns were recognized, including wins for alma as best of show and grand prix and additional golds for BeautifulBeast and Lopez Negrete Communications.
Inspira Marketing Group
Inspira Marketing Group acquired Social Supply Co. The acquisition aims to expand the agency’s integrated marketing capabilities with new services in organic and paid social, influencer strategy and content creation.
Kivving and Subject Matter
Kivving and Subject Matter are joining forces to create a new national agency with services spanning strategic communications, data analytics and insights, government relations, digital strategy, creative content and advertising services.
M&C Saatchi London
Science in Sport chose M&C Saatchi as its lead strategic and creative agency. The agency will develop a creative platform to capture Science in Sport’s rich history working with the world’s best endurance athletes.
Market
Market is launching two new platforms, Starpicks and Gamergy. Starpicks is a personalized advertising-powered content streaming platform and Gamery is the world’s largest multicultural e-sports and gaming festival.
OKRP
OKRP was selected as agency of record for Michaels, the craft store chain. The agency will create a fully integrated brand and marketing refresh, including design, visual identity and advertising.
Ourselves
Ourselves won the creative account for Homeprotect, a home and buildings insurance provider. The studio will create the brand’s first multi-channel campaign, with the goal of disrupting the market with a fresh approach to talking about insurance.
Propel
Propel released a fully AI-powered media database. The Amiga-powered features taps into generative AI to create full media lists of highly relevant people in the media, and aims to save PR professionals entire days worth of time per month.
Rakuten Advertising
Rakuten Advertising launched Audience Engine, a technology that compensates publishers based on the purchasing power of their most valuable audience segments. The tool also offers advertising innovative personalization features.
The Many
Integrated agency The Many launched The Many Studios, a new content studio that offers full-service production capabilities. The studio will be led by Emmy Award-winning marketer Scott Bradfield, who will serve as managing director.
The Variable
The Variable acquired applied AI and advanced analytics company Data Crunch. The acquisition enables the agency’s clients to solve problems through insight identification and innovative technology development.
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