The new year is officially in full swing, with some exciting news on agency partnerships, accolades and launches.
360PR+
360PR+ acquired Philadelphia-based Powers Brand Communications. The move empowers 360PR+ with specialization in retail franchise businesses as well as a Philadelphia office location to serve clients across the mid-Atlantic.
Acadia
Growth marketing platform Acadia has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients like Disco and Alpha Lion get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back guarantee—if the service doesn’t deliver twice its fee in revenue over the first four months, Acadia returns the investment.
Barkley
Textron Specialized Vehicles Inc. has named Barkley as its agency of record for the E-Z-GO brand. Barkley will manage a series of creative and strategic responsibilities in order to further establish the leading golf cart retailer as a household name among consumers and the golf industry.
Fuseideas
Bal Harbour Village selected creative agency Fuseideas to develop its new online identity, with the goal of reaching both tourist and resident communities. The project includes a dual web presence developed on WordPress using a single backend content management system.
Hanson Dodge
PurposeBuilt Brands, makers of cleaning products, has named Milwaukee-based independent agency Hanson Dodge (HD) to be its creative agency partner for its Green Gobbler brand. The decision was made following a review. HD becomes the first creative agency partner for Green Gobbler.
Harbour
Discount scheme for key workers, Network, chose Harbour as its lead brand and creative partner. Harbour will work to reposition the brand ahead of its full visual and verbal branding and communications overhaul happening in 2023.
Havas Health & You
Havas Health & You is partnering with Trinity Life Sciences, enabling both companies to offer end-to-end commercial solutions to clients in the life sciences industry.
Jump! innovation
Jump! innovation was selected to support Fáilte Ireland in its goal to scale Ireland as a high-quality and competitive tourism destination. The agency will lead brand strategy and innovation for the organization, further developing the country’s tourism offering.
Kafka Media Group
Kafka Media Group was named agency of record for edgefactory. The agency will lead all media relations, social media strategy and brand recognition in the creative media, technology and events space for edgefactory.
MessageGears
Customer engagement platform for big consumer brands, MessageGears, acquired mobile marketing leader Swrve. The acquisition enables MessageGears to help enterprise brands engage customers across the full spectrum of digital channels, including email, SMS, in-app, mobile push, web and TV.
Next League
Next League, a New York based digital growth consultancy and technology services company, has entered into an agreement to acquire the professional services and digital product businesses of Infront X. As part of the acquisition, Next League will take over Infront X’s client contracts, including PGA Tour, Breeders Cup and FootballCo, as well as staff from all areas of its organization.
Possible
Possible, the marquee marketing event being hosted with Beyond Ordinary Events, Inc. at the Fontainebleau Miami Beach on April 17-19, announced new partners that will be joining the event. Platinum partners include Google, Albertsons Media Collective, Analytic Partners, Magnite and PubMatic.
Revolution
Revolution, an independent, global sports marketing agency, has acquired London-based public relations and communications agency Sine Qua Non (SQN). The acquisition bolsters rEvolution’s expertise in the technology category, as well as expanding its current roster of global clients.
Tinuiti
Tinuiti, an independent performance marketing firm across streaming TV and the Triopoly of Google, Meta, and Amazon, has been named the digital marketing agency of record for Liquid I.V., OLLY, Onnit, SmartyPants Vitamins and Welly Health PBC, to accelerate omnichannel brand performance through marketing.
Wachsman Communications
Wachsman Communications was named agency of record at Habytat by SmarterVerse. The agency’s goal is to drive user adoption of the company’s technology, which brings the benefits of the metaverse to the masses through simple and affordable technology use cases.
Whalar
Whalar launched a new full-funnel measurement solution for the creator economy, empowering users with the same type of measurement they use for paid media, but now for creator marketing. The launch is in collaboration with platforms like Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs and VidMob.