The final week of Q1 is closing out with rebrands, campaign launches and milestones from the top agencies around the world.
62Above
62Above signed Denver’s Cherry Creek North as its newest client. The addition adds to a series of destination account wins for the agency.
Context Networks
Context Networks is partnering with Soboba Casino Resort. Soboba Casino Resort will implement Context Network’s Contextual Promotions Media Network to deliver personalized and targeted promotions to guests in real-time.
David&Goliath
Creative agency David&Goliath has expanded its operations east with the official opening of D&G Brooklyn, a culture and social impact agency located in the Dumbo neighborhood. David&Goliath founder and creative chairman David Angelo, will head up D&G Brooklyn with Blake Winfree in the role of chief of culture and social impact. The focus of this new office is to help brands become greater corporate citizens through a bespoke immersive collaboration called “Goliath Out.” D&G Brooklyn opens its doors with two clients, Fabric, a venture-backed cryptography and hardware technology company and Procera Gin, an ultra-premium artisan gin crafted in Africa.
DMi Partners
DMi Partners received the 2023 Gallup Exceptional Workplace Award. The company was recognized for its commitment to employee engagement across its culture.
FCB
FCB Brasil has created a diversity internship program, called FCB/Brain. With the goal of attracting students who are starting their careers, as well as creating more diverse growth opportunities within the agency and across the advertising industry, new internship openings are available in brands and businesses, creative, content, data intelligence, media, planning, HR, finance, RTVC, production and creative technology. Since the first edition of the program, roughly 30 interns have been hired as full-time employees in various departments.
Industrial Color
Creative production company Industrial Color launched “Creators,” a bespoke group of directors, cinematographers, photographers and designers. The initiative aims to expand the company’s creative offering and integrated production workflow.
IQOOH
Veridooh is now utilizing digital out-of-home media owner iQOOH’s services to give advertisers increased ability to track and measure out-of-home media campaigns. The service allows users to verify campaigns, adding a layer of trust and transparency.
Larochelle Groupe Conseil
Larochelle Groupe Conseil obtained its B Corp certification. The firm is now a member of a larger community of companies measuring success outside of solely profitability.
OAAA
The Out of Home Advertising Association of America (OAAA) released a study that shows a 20.7% revenue increase in out of home advertising, hitting $8.6 billion. The medium reportedly produced greater growth than any other core ad medium in the past year.
OAAA also recently unvelieved the winners of its 81st Obie Awards for creative Excellence. This year’s top honor, the Platinum Obie Award, went to 20th Century Studios for “Avatar: The Way fo Water”. Gold awards were also given to Algorand Times Square Takeover, Rodco Steel Distributors, First Bank – Less Intimidating Bankers, Betty White Tribute OOH and “Wednesday.”
Pepper Content
Pepper Content launched its new platform, Pepper CMP, to scale businesses’ content marketing by joining enterprise workflows, expert talent and AI. Pepper CMP aims to solve for the main points content marketers regularly face.
The One Club for Creativity
The One Club for Creativity launched Colorful, its 2023 grant program for Young Guns 21 that helps young BIPOC creatives around the world advance their careers. With no application fee, the grant is open to BIPOC creative globally under the age of 30 years with at least two years of professional creative experience.
Skai
Skai launched its new omnichannel platform that eliminates the friction of fragmentation and growth limitations. The platform utilizes AI-supported capabilities to enable efficiencies of scale and unified program views.
SS+K
SS+K was selected as the agency of record for brand advertising at Smartsheet. The agency will aid Smartsheet in its efforts to deepen its relationship with users and enterprise buyers, becoming a leader in the collaborative work management space.
Voler Strategic Advisors
Voler Strategic Advisors launched a diversity, equity and inclusion division. The woman and minority owned company seeks to advance its reputation as the firm of choice for organizations looking to establish relationships with diverse communities.
VSA Partners
VSA Partners helped Lux Capital launch a new brand awareness campaign to capture its rigorous science-based focus. The launch comes complete with a new website and set of identity assets.
WPP
WPP joined the Media Freedom Cohort. Led by Internews, the Media Freedom Cohort is the world’s largest media support non-profit and supports three main areas of project journalists’ safety and security, advancing freedom of expression and bolstering independent and diverse media.
WPP also recently partnered with comprehensive customer engagement platform Braze to develop join integrations and solutions to help its brand leverage first party data for personalized engagement.
Zefr
Zefr’s third-party brand suitability verification solution for Facebook Feed is now available. This allows advertisers to measure, verify and understand the suitability of content against their ads, providing more transparency and control over their campaigns. Advertisers will have full access to their Facebook Feed verification via their Atrium dashboard, which provides full transparency into the GARM standards across platforms including the Facebook Feed, TikTok and YouTube.