This week, we saw agencies work to strengthen their industry expertise niches with strategic hires and promotions, uniquely positioning them as leaders within their service offerings. Dive in to see which all stars joined leading agencies this week.
62Above hired Mison Henley as its new social media supervisor. Having previously worked in creative at Wieden+Kennedy and Microsoft, Henley will lead the planning, execution and measuring of social media campaigns for 62Above’s clients.
Communications agency Boden welcomed Sara Garibaldi as its new president. Garibaldi brings over 20 years of industry experience, including 14 as partner at Ketchum—and will work at the agency to meet growing demand and accelerated growth through impactful campaigns engaging the Hispanic community.
Eastport Holdings recently made a few key leadership appointments. These include Kevin Meany as managing partner and chief operating officer, Katie McGrath as chief people officer and Peter Twombly as chief growth officer.
Forsman & Bordenfors
Global creative collective Forsman & Bodenfors formed a new leadership team for its Canadian office. A series of senior promotions formed the team, including Julien Bissuel to managing director, Glen D’Souza to head of creative, Tyler Kawa to head of business partnerships and Andrew Carty to head of strategy.
GT’s Living Foods hired Kim Bates, an industry veteran who previously as the CMO at Common Good agency, as its new CMO. In this position, Bates will be responsible for services like brand marketing, design, advertising and public relations.
Harmelin Media promoted Eve Vitale to vice president. Vitale has been with the agency for eight years and has managed its programmatic trading desk, led its 15-member programmatic team and scaled its services in programmatic display, video, OTT, audio, native and out-of-home across platforms—such as The Trade Desk, DV360 and Amazon.
Public relations, marketing and social media services agency Hype promoted Logan Stoodley to a new “double agent” role that combines his skills in public relations and marketing, as well as creative production.
Imre hired two new pharma industry leaders to strengthen its commitment to practice area excellence. Sam Ingram joined as senior vice president of digital expertise and Hui Tang joined as head of marketing analytics.
Media Bridge Advertising made a series of hires to strengthen its leadership team. Appointments include Mark Andersen as executive creative director, Ashley Jacobs as director of people operations, Khrist Irwin as director of digital media and Jessica Westberg as manager of DEI and culture.
Caroline Wilson was hired as the new executive vice president of partners and innovation at Reach Agency. Wilson will lead the development of impactful social and engagement strategy for brands, while pushing forward the agency’s innovation in NFTs, web3, gaming and the metaverse.
Saatchi & Saatchi
Ciro Sarmiento joined Saatchi & Saatchi as its new executive creative director. In this role, Sarmiento will spearhead creative work for the agency’s fabric care brands such as Tide, while fostering a thriving work environment for his team.
Special Operations Studios
Special Operations Studios hired Kaylee King-Balentine as its first managing director. In this role, King-Balentine will develop and implement strategic plans and policies to foster a thriving workplace for employees.
Strategy, content and media agency St. John brought on Erica Pelletier as an account group director. In this role, Pelletier will oversee work for clients like Metro diner, MidFlorida Credit Union and Abbvie.
Cleo Wagner is joining Stimulated-Inc. as its director of creative activism. Wagner will spearhead the agency’s new creative activism initiative, centered on community building, experiential activations and digital content.
Rainne Reiss was welcomed to Yext as its chief marketing officer. Brining extensive marketing, product and sales leadership expertise from her previous role at Elastic, Reiss will oversee Yext’s global marketing organization, working to build and strengthen the brand.