News of new activations is certainly slowing down as the holiday season progresses, but this week still brings celebrations of awards and new partnerships for agencies around the world.
BPM-PR Firm
BPM-PR Firm won the grand prize for strategy of the year by PR Daily’s content marketing awards. The award specifically honored the agency’s work on the Bellabeat media campaign, which included a layered media approach for Bellabeat Ivy, a wearable wellness tracker designed for women.
French/West/Vaughan
French/West/Vaughan was given nine honors at Ragan’s PR Daily Awards. The agency was named the grand prize winner in the cause-related marketing category, received six honorable mentions on behalf of four clients and was given two honorable mentions for PR agency of the year and best employee event.
Goodby Silverstein & Partners
Automaker BMW has consolidated its creative, digital, social media and CRM accounts in the U.S. with Omnicom, retaining Goodby Silverstein & Partners as its lead creative agency.
LevLane
LevLane received a Ladle award from the Public Relations Society of America’s Philadelphia chapter at the 2023 Pepperpot Awards. The honor is awarded to PR agencies and marketing professionals with impressive campaigns and strategy. LevLane won second place in the influencer programs category for its work on an Auto Lenders influencer marketing campaign.
M&C Saatchi
The Department for Work and Pensions in London, which is responsible for workforce recruitment, welfare, pensions and child maintenance, retained M&C Saatchi as its lead creative agency. The agency will develop a series of campaigns centered on labor participation, with the goal of providing better opportunities and outcomes for people looking for work.
TrendyMinds
TrendyMinds, an independent marketing agency providing strategy, creative and interactive services for enterprise clients, acquired Faktory, a full-service creative media and PR agency. Faktory has been recognized with national awards for award-winning campaigns, and is known for its expertise in traditional and digital media, PR strategy, data-driven research and creativity.