Revolving Door Agency Moves: Digitas, Hawke Media, Impact Media & More

By Kaila Mathis 

We’re back with this week’s top agency news clips, including joint agency of record appointments, intriguing acquisitions and AI-powered offering launches.


Psycho Bunny, known globally for its premium quality and colorful collections, has selected Astronomie as its media agency of record after a competitive review. Astronomie will be responsible for the brand’s full-funnel media efforts, including integrated strategy, tech-enabled media planning and buying, and insights.



Independent agency Brunner has launched a new brand refresh, emphasizing the value of good relationships and  better results. The transformation introduces fresh messaging, sleek visual design and an engaging brand voice, inspired by a fusion of endlessly creative curiosity and strategic forward-thinking.

Cutwater, Dept U.K., iProspect & Prophet

MoneyGram is evolving its brand with the appointment of four new agencies of record. Prophet will lead brand strategy, Cutwater will lead creative, Dept U.K. will lead social and iProspect will lead media.


Digitas launched Digitas AI, its new generative AI operating system and suite of tools. The platform provides LLM-fueled AI solutions and products for external clients and internal use.

Hawke Media

Hawke Media acquired Social Thrive, marking its expansion into the real estate marketing industry. The acquisition will broaden the agency’s footprint with the CRE, RRE and hospitality marketing sectors.

Impact Media

Impact Media launched a new AI-powered attention platform. Led by industry veterans, the platform ensures advertisers only pay for ads that have been seen by their target audience.

InnoVision Marketing Group

InnoVision Marketing Group was selected as the agency of record for Tennessee-based Buddy’s Bar-b-q. The agency will work with the company to develop a comprehensive marketing and communications strategy, including a rebranding campaign and an expansion throughout the southern U.S.

Memac Ogilvy

Memac Ogilvy was selected as the strategic and creative agency record in the GCC for Majid Al Futtaim Shopping Malls. The agency will drive online engagement and conversion on social media, managing creative campaigns across a portfolio of 24 outlets.

Motion Sickness

Motion Sickness was chosen as the creative agency of record for Kathmandu. The agency will work to reinvigorate the brand and drive global growth.


Pixability is partnering with Cedara to provide brands and agencies with an emissions management solution for YouTube. The partnership will provide carbon measurement, optimization, compensation and reporting to reduce carbon emissions from YouTube ad campaigns. 


Stagwell acquired Brazil-based PR leader Pros Agency. The acquisition aids in building Stagwell’s presence in Brazil and the greater Latin America region, while also adding capabilities in creative strategy and digital innovation expertise.


WPP was recognized by the Nvidia Partner Network as the Industry Innovation Partner of the Year in EMEA. The award, announced at the annual Nvidia Partner Network EMEA Partner Day, honors WPP’s transformative applications of AI using the Nvidia AI Enterprise and Nvidia Omniverse platforms in the marketing and advertising sector.