Revolving Door Agency Moves: Comscore, Goodway Group, Havas Media & More

By Kaila Mathis 

As we approach the holiday weekend, agencies everywhere are celebrating new partnerships, office locations, services and programs.

Baldwin&

Michigan State University, specifically Professor Ross Chowles and Dr. Anastasia Kononova, partnered with Baldwin& to create a one-of-a-kind internship experience for its advertising students. The activation will empower students to create a campaign for Ponysaurus Brewing Company using digital media like Twitter and TikTok as creative outlets—increasing brand awareness and giving students real world experience.

Blue Chip

P&G joined forces with grocer Harris Teeter and independent agency Blue Chip to launch a new social responsibility partnership with a focus on providing ongoing community support. The companies kicked off the pact with $25,000 donations to CenterLink, a global organization with LGBTQ+ centers in the mid-Atlantic markets.

Brandon Agency

The Brandon Agency was awarded a 2022 National Addy by the American Advertising Federation (AAF). The award comes as recognition for the agency’s work for Black Insomnia Coffee Company.

Comscore

LinkedIn named Comscore as a top 25 best place to work in media and entertainment. The honor was given for the company’s leadership in investing in talent and helping employees build careers for long-term success.

Deutsch NY

Deutsch NY was appointed the U.S. agency partner for Betway Brand. The agency will act as a strategic business consultant, focused on growing the brand through creative strategy and new market activations.

EMX by Big Village

End-to-end programmatic technology group EMX by Big Village is partnering with data-driven supply path optimization company Jounce Media to provide premium certified private marketplaces. The partnership aims to serve advertisers by making it easier to activate high-performance, premium inventory at scale.

Goodway Group

Goodway Group was named a 2022 AdExchanger programmatic power player. The group has enjoyed multiple wins this year, including the acquisition of female-owned digital marketing agency Tuff, and its expanded offerings across identity and retail media networks.

Havas Media

Havas Media was appointed by British Red Cross as its media planning and buying account. The agency will help British Red Cross expand its donor base by developing media planning and buying to increase brand relevance and consideration.

Innocean USA

Strategic branding and advertising agency Innocean USA was appointed agency of record by University of Massachusetts Global. The agency will provide a full range of services, spanning strategy, creative, media and analytics.

Mavrck

Influencer marketing platform for consumer brands Mavrck was named an official TikTok marketing partner. The partnership allows brand marketers direct access to the TikTok Creator Marketplace, with first-party data and analytics for end-to-end management and measurement within Mavrck’s platform.

R Labs

Blockchain-based financial technology company R Labs closed a $5 million pre-seed funding round. The minority and women-led company is building a social impact ecosystem in Web3, with the goal of creating a positive impact in the physical world.

Sensis

Chispa, the largest dating app designed for Hispanic singles in the United States, has named Sensis, an independent multicultural agency, its new PR agency of record, leading both earned media and public relations. With more than 6 million total downloads to date, Chispa has already enabled nearly 145 million matches. Sensis has nearly 25 years of experience serving the Latino community with offices in the United States, Mexico and Colombia.

Thinkingbox

Thinkbox acquired live-action production company The Heist to launch a new division, Thinkingbox Films. With 12 years of experience working with top brands including Red Bull, lululemon and Cadillac, established members of Thinkingbox’s team will join The Heist in roles including directors, editors and producers.

Tuff

Tuff Contender celebrated its four year anniversary by rebranding as Tuff and adding fresh new talent to its roster. The rebrand attempts to evolve its offerings to better deliver on content demands, alongside new hires like director Jon Schwartz.

Wrthy

Global social impact agency Hive has rebranded as Wrthy as its scales its team, offerings and solutions for clients. The expansion will expand offerings to include impact and organizational design, gaming and purpose-driven services.

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