Revolving Door Agency Moves: Buntin, IPG Health, Third Ear & More

By Kaila Mathis 

Today’s agency moves brings award recognitions, agency of record appointments and strategic offering launches.


Corinna Falusi, former chief creative officer and partner at Mother, launched a new collective, Birthday. The offering brings creative people directly to the heart of brands, acting as a creative extension to brands’ in-house teams.



Buntin was named as the media agency of record for Trex. The agency has partnered with Trex for over 10 years, and will now expand upon its previous scope of work with additional responsibilities in media buying and planning, support on traditional and digital channels, and strategic sponsorships in the United States and Canada.


Crosby received five first place awards at the PRSA Best in Maryland competition. The awards were given for a series of campaigns for organizations including Victories for Veterans PSAs, U.S. Preventive Services Taskforce and the USAA Educational Foundation.


Freepik acquired market-leading advanced AI editing tool, Magnific AI. This acquisition advances Freepik’s market position and movement towards global expansion.

Goodway Group

Goodway Group launched two new divisions, Gradiant and G-Comm, to help marketers capitalize on the industry’s future. Gradiant operates as a modern funnel marketing agency and G-Comm serves as a specialized retail media accelerator.

IPG Health

IPG Health launched a suite of offerings specifically tailored to the needs of pharma and life sciences. The IPG Health data stack includes a robust depth of data inputs, including Acxiom.

Klick Health

Klick Health selected three winning entries for the first round of its $1M Klick Prize. The winning teams, chosen from over 200 submissions by panelists from companies like Bristol Myers Squibb and Lily, will receive $200,000 to fuel their game-changing AI ideas to fuel the success of healthcare clients.


Motto, a New York City-based brand transformation agency, launched Motto Referral Network. The network aims to redirect opportunities for visual identity projects to independent designers.

New Engen Partners

New Engen Partners was named as the digital agency of record for Cotopaxi. The agency will work to ensure the Cotopaxi media program delivers maximum impact across the multichannel customer experience.


Questus was chosen as the creative and media agency of record for Golden 1 Credit Union. The agency will work to elevate the brand’s presence and enable it to reach all Californians to power their financial journeys.


Semasio launched Factory, an offering to enable easy data monetization through onboarding, modeling and distribution services. The offering is powered through a partnership with data provider Reklaim.

Third Ear

Third Ear was named as the multicultural agency of record for Nissan Untied and Infiniti USA. The agency will provide specialized strategy, creative and media services to deepen the brands’ relationships with diverse communities in the U.S.

The Mayor and Yard NYC

Famous Footwear chose two agencies, The Mayor and Yard NYC, as its creative agencies of record, splitting responsibilities. For the back-to-school/Fall season, Yard NYC will lead the brand marketing while The Mayor will lead video, experiential and cultural activations.