Agencies are partnering with industry leading companies to lead marketing strategy and execution, co-create new services and enhance brand differentiation in crowded markets.
Argonaut was named as creative agency of record for Jefferson’s Bourbon. The agency will lead strategy and creative as the brand enters its next phase as it aims to stand out in a clustered industry.
BMB is now the lead strategic and creative agency for Kerry Dairy Consumer Foods. BMB will lead creative to support growth for the company’s brands, including the String and Things kids snacking portfolio.
Codeword was chosen as the U.S. communications partner for Asus. The communications design agency will work to grow brand presence among consumer communities who have less technical knowledge but remain interested in breakthrough computing experiences.
Digitas is introducing a new marquee social service, SWAT (Share Worthy and Trending) to the marketplace; a dedicated team of social natives with hybrid expertise equipped to inspire, execute and engage with resonant content to help brands better connect at the speed that culture demands.
Havas acquired Eprofessional, a digital performance marketing agency based out of Hamburg, Germany. The move expanded Havas’ portfolio of performance marketing services and strengthened its position as a leading agency group in Germany.
Klick is giving one million dollars to Klicksters with brilliant AI ideas in 2024. This is part of the agency’s larger priority to evolve new ideas into prototypes and, potentially, products or services.
Purplebricks chose mSix&Partners as its new media agency ahead of its relaunch. The agency will relaunch the brand’s U.K. online estate agent with a blend of AV, OOH and high impact digital formats.
MullenLowe was appointed as creative agency of record for Ghirardelli Chocolate Co. MullenLowe plans to continue elevating the brand with a new campaign driven by strong consumer insights and creativity.
Situation is partnering with the NYU Tisch department of drama for the spring 2024 semester. The two will work together to offer a lab course titled “From Storytelling to Story Selling: Live Experience Marketing.”
TrendyMinds acquired Faktory, a full-service creative, media and PR agency. Faktory is known for its award-winning campaigns in the healthcare, finance and energy verticals.
TripleLift partnered with data collaboration platform LiveRamp to give marketers expansive, scalable first-party audience solutions. The partnership combines first-party data from publishers with LiveRamp’s privacy centric connectivity identifier.