This week brings new AI-powered offerings, campaign launches and acquisitions, all working to shape the future of the industry.
Adam&eveDDB
Adam&eveDDB is working pro-bono with CoppaFeel! to drive awareness of breast cancer in young people. The agency is producing a series of work to support the organization’s mission of getting every 18-24 year old to check their chest.
Blockboard
Blockboard launched a new CTV ad platform, enabling users to enjoy enhanced control over their campaign strategy. The new offering is letting users leverage sales-driven CPA campaigns to ensure every campaign is managed and measured to meet clients’ objectives and goals.
Camp + King
Camp + King collaborated with Nu Finish to reintroduce its brand to new and existing car enthusiasts. The agency aims to reveal a more authentic side of the brand to viewers.
Claravine
Claravine, The Data Standards Company, has been named the Metadata Management Solution of the Year at the 2024 Data Breakthrough Awards. Chosen from more than 2,250 competitive global nominations, Claravine’s The Data Standards Cloud aims to give people, teams and technology a shared understanding of their data.
Dept
Pit Viper, an eyewear and apparel brand, has selected Dept as its agency of record for paid media initiatives in North America and Australia. The global agency recently won the business through a pitch.
Havas
Havas has acquired French data consultancy firm Ted Consulting. Specialized in all aspects of digital transformation, Ted Consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a range of optimization solutions for clients.
Hero Digital
Hero Digital launched a new brand mission, to solve the hardest problems for the world’s leading brands. The agency also revealed a new website with a tailored design that embodies its mission statement.
Icnclst/
Creative and artist representation agency Icnclst/ launched its new division, Offside. The division will be dedicated to servicing the world of soccer, and will be led by Theresa Tran and Guillermo Andrade.
Intellias
Global software engineering and digital consulting company Intellias acquired technology services and product lifecycle management firm C2 Solutions. The acquisition aims to strengthen its digital health and medical devices expertise.
LucidLink
LucidLink, a storage collaboration platform for studios, brands and creative professionals, launched the LucidLink Panel for Adobe After Effects. The integration within Adobe’s motion design platform lets users pin compositions directly within the platform.
Nest Commerce
Athleisure brand Adanola chose Nest Commerce to fuel global growth for its brand. The agency will manage paid social and search activity, aiming to expand the company’s growth in the U.K. and internationally.
Rival
Rival, a London-based marketing consultancy, acquired Boston creative shop HeyLet’sGo. The acquisition expands the consultancy’s capabilities across branding and strategy.
Salt.agency
Protein Works, a nutrition and functional foods brand, has entered into a strategic partnership with Salt.agency, an SEO agency.
The move is part of Protein Works’ growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with an eye on leveraging AI technology.
Special Group
Special Group was appointed on the global brand brief for Employment Hero. The agency will create a global brand platform to drive penetration in the U.K., U.S., Australia, New Zealand, Singapore and Malaysia.
Tegan Digital
Tegan Digital was chosen to lead a full website redesign for Business Jet Partners. Tegan Digital will work to revamp the brand’s online presence, elevate its brand identity and modernize its digital experience.
The Many
The Many was chosen to lead an integrated campaign to launch the National History Museum of Los Angeles County’s Commons, a new wing and community hub at the museum’s Exposition Park.
WPP
WPP partnered with Google Cloud to forge a new collaboration to lead AI-driven marketing. The Gemini 1.5 Pro integration with the WPP Open marketing operating system sets new standards in creativity, personalization and efficiency.